April 28, 1955 Scotty, June, Elvis, Shirlee Carroll, "Pop" and "Ma" Holifield and Bil. By 1955, Cecil Leon Holifield, "Pop," and his wife Beaulah, nee Baker, "Ma," had been in the record business for eight years. With stores in Midland, where they lived, and nearby Odessa they also booked and promoted many of the local appearances in West Texas by most of the artists that came through, like Slim Whitman, Sonny James, Elvis, Scotty and Bill, and Johnny Cash to name but a few. Pop was even instrumental in launching Roy Orbison's career.