WDIA is a radio station based in Memphis, Tennessee. Active since 1947, it soon became the first radio station in America that was programmed entirely for African Americans. It featured black radio personalities and its black listeners constituted a new market for radio advertisers. The WDIA Goodwill Fund is dedicated to helping and empowering black communities. Owned by Clear Channel Communications, the station's studios are located in Southeast Memphis, and the transmitter site is in North Memphis. B.B. King came to WDIA in early 1949. He had a daily 15-minute show, promoting first a patent medicine called Pep-Ti-Kon, and later Lucky Strike cigarettes, the first major advertiser for the station.

WDIA in 1948 by Ernest Withers