Around 9:30pm on July 7th, 1954, Dewey Phillips aired a pre-release song by an unknown 19 year-old plumbing supply truck driver. The response was immediate and overwhelming. The song was played 14 times in a row. Over five thousand requests came in to hear the song. The singer was hiding in a theatre, too nervous and shy to be in public when his first real recording was played. His mother had to find him when Dewey called for an on-air interview that same night. Listeners couldn’t tell if the singer was black or white. Pop music and pop culture were forever changed. Rock and Roll was born. Elvis, the King, had arrived.